As of January 2020, there are 4.54 billion active internet users. Source
Life without internet is unimaginable in current scenario. Internet has become day to day necessity for most part of the world. We are connected with internet in every way from booking tickets online to doing online payments to shopping online, searching information and so on. All these channels use electronic media either a website or app.
Digital marketing constitutes promoting your brand across digital channels. The opportunity for growth in digital segment is more than before. Smartphones and fast internet bandwidth has taken up the data world by revolution.
Hence, it can be aptly said, digital marketing is a good career. Last decade has been majorly about growth of internet companies. Marketing is a backbone for any company and digital has only added its importance. Now brands are on internet more than before.