What are the types of Digital Marketing?

Digital Marketing is the one of the most booming industry in 21st century. Every single person who is using Desktop or Mobile phone must have come across the major websites such as Google, Facebook, Amazon etc. Digital marketing is more than these names.


Now what is Digital Marketing?

Any marketing activity that is carried out online on electronic devices and media is digital marketing. People often assume that digital marketing is restricted to social media channels which is the not the case. Channels available to promote your brand across the internet are more than them.





Following are the major types of Digital Marketing:

  • Search Engine Optimisation
  • Paid Marketing/PPC/Search Engine Marketing
  • Social Media Marketing
  • Email marketing
  • Content Marketing
  • Influencer Marketing
  • Affiliate marketing
  • Viral Marketing
  • Video Marketing
  • Audio Marketing

Above mentioned channels are major marketing channels. However, there are other marketing channels too that can be used such as -Instant messaging marketing, LiveChat, Chatbot, Banner Advertising and so on.