Digital Marketing Course – SEO/PPC/SMO/WordPress Training

Digital Marketing Course Introduction

Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them. Digital marketing achieves targets of marketing a business through different online channels.

Objectives:-

After this course student will be able to:

• Search Engine Optimization / SEO Executive.
• Search Engine Marketing / SEM Specialist
• Social Media Marketing / SMM Expert.
• Content Marketing Manager.
• CRM Manager.
• E-Commerce Manager.
• Digital Agency Account Director.
• Web Analytics Expert.
• Email Marketing Manager
• Digital Marketing Manager
• Conversion Rate Optimizer
• Inbound Marketing Manager

Brief Course Content

Introduction Digital Marketing Overview – 1 hour 

• Overview, Why Digital Marketing – it’s importance, mediums you can use.

WordPress (Website Development) – 6 hours 

• What is website
• What is Domain
• What is Hosting
• How to buy Domain & Hosting
• Static Vs Dynamic Websites (E Commerce Websites)
• Types of CMS
• WordPress CMS introduction
• How to create website using WordPress from scratch

Search Engine Marketing (PPC) – 10 hours 

• Introduction
• Setting up Google PPC Campaign
• Keyword research
• Landing Page
• Search & Display Network Campaign
• Video Ads
• Bidding & Auction management
• Campaign Reporting

SEO – 18 hours 

• What is SEO
• Search Engine Algorithms
• Google/Bing Optimization Techniques
• Onpage Optimization
• Image Optimization
• Keyword research – Google keyword planner
• Off Page Optimisation
• How to use Google Webmaster Tool
• How to use Google Analytics
• Backlink Development
• Reporting & Analyis
• Google Penalties
• How to recover from Google Penalties
• Online Reputation Management

Social Media Optimisation (SMO) – 10  hours 

• What is SMO
• Organic & Paid marketing
• Facebook marketing
• Twitter marketing
• LinkedIn marketing
• YouTube marketing
• Instagram marketing

Blogging – 1  hour 

• What is Blogging
• Blog Creation
• Google Adsense
• Vlogs

Content Marketing – 1  hour

• Creating content strategy
• Text/Image & Video content
• Infographics

Affiliate marketing  – 1  hour

• Introduction
• Top affiliate channels

Email marketing – 1  hour

• Introduction
• Best practices
• Template & Design
• Emailing softwares

Mobile marketing – 1  hour

• Mobile App Marketing
• App stores

Course Project:

Students will get to work on Live Projects.

Certificate:

• Google Analytics
• MIT Certified